The primary goal of a research function is to generate high-quality knowledge, yet traditional research cycles frequently struggle to keep pace with the accelerating timelines of modern product development. When critical decisions must be made in weeks rather than months, researchers must move beyond habitual processes and evolve into “investigative synthesizers” who can find truth within their own organizations.

In this session, Soha Pourpirali (Senior UX Researcher) shares a step-by-step playbook for an internal-first discovery framework. Drawing from a real-world case study where a three-week deadline required a complete map of enterprise product gaps, she demonstrates how to treat customer-facing teams, such as Success, Support, and Sales, as longitudinal archives of user experience.

This is an online event.

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Haven’t attended a UX Akron event before? This is a perfect time to get to know some amazing User Experience people, ask questions if you are interested in UX as a career, and learn about UX happenings in Ohio (and beyond!)